How The Return of Hyper Feminism In Fashion Is Really a Feminist Movement

As we bid farewell to 2023, I've taken some time to ponder over the prominent trends that have graced the year. Among them, a few have left a lasting impression: the resurgence of ribbon, the elegance of ballet flats, the timeless charm of Mary Janes, the whimsy of frill socks, the soothing allure of pastel colors, and the revival of poofy neck accessories. What strikes me about these trends is the resurfacing of hyper-femininity, a style that has sparked some intriguing debates. Some argue that it represents a regression, perpetuating conventional beauty standards and a girlish innocence that can inadvertently encourage infantilization. However, I'd like to present a different perspective – one that suggests the revival of hyper-femininity is, in fact, a feminist statement, and here's why.

Many of the trends that have captivated our attention in the past year seem to have taken a page from the 19th century, specifically the Victorian era. It was an era defined by a rather limited range of fashion choices for women, characterized by large, elaborate dresses and the constricting embrace of corsets as the prevailing style. Accessories, too, were constrained to hyper-feminine options like bows, frilly necklaces, and extravagant hairpieces. However, a transformation was on the horizon, sparked by a trailblazing figure in the suffragist movement – Amelia Bloomer. Amelia Bloomer was an early activist who not only challenged the status quo but also altered the course of fashion history. She introduced the world to a revolutionary garment known as the "bloomer." These bloomers were a modification of trousers, a radical step into what was then considered the domain of men. What set them apart was their ingenious pairing with short dresses, allowing them to peek out from underneath. This sartorial innovation was more than just a change in clothing; it was a statement of defiance, a symbolic stride towards breaking free from the constraints of hyper-feminine attire. In essence, the bloomer was a radical alternative to the restrictive, hyper-feminine dresses of an era where women's mobility, comfort, and rights were stifled. It wasn't merely a fashion choice; it embodied a powerful message of empowerment and liberation. It challenged not just clothing norms but also questioned deeply ingrained gender roles and expressions around the world. Amelia Bloomer's bold fashion statement paved the way for a broader conversation about women's rights and equality. It was a tangible manifestation of the changing tides, a declaration that women could embrace clothing that allowed them to move freely, unburdened by the oppressive garments of the past. The bloomers were emblematic of progress, embodying the spirit of a movement that would eventually reshape societal norms and expectations.

The evolution of women's fashion and its connection to societal attitudes has been a fascinating journey, spanning centuries. From the era when pants were deemed socially acceptable for women in the 1920s to today, where they are an integral part of women's attire, we've witnessed a radical transformation. Along this journey, there have been notable trends like the power suit of the 1980s, a symbol of women's growing influence in the workplace. Yet, as history unfolded, there's a recurring theme that raises questions about femininity and power. The power suit, with its broad shoulders, tailored trousers, and bold ties, undeniably made a statement about women's authority, but it also seemed to imply that women had to adopt a more traditionally masculine appearance to be taken seriously. This pattern echoes throughout history, where pursuits and interests traditionally associated with women have often been unfairly criticized.

The 2000s and 2010s were a challenging time for women, as they often felt compelled to distance themselves from feminism to gain acceptance and popularity. The prevailing message seemed to be that women had to conform to a "cool girl" image, enjoying traditionally male hobbies while maintaining conventional attractiveness. It was as if women had to choose between being liked by men or being themselves. In the late 2010s, a new wave of feminism emerged, often encapsulated in the "Girl Boss" attitude. While well-intentioned, it sometimes implied that women's success meant competing with men and even stepping over other women to reach the top. However, young women today are reshaping this narrative, proudly declaring, "I am like other girls, and that's Amazing!" Social platforms like TikTok have allowed women to connect over shared interests and experiences, reevaluating what was once considered tabloid art, whether it's movies, fashion, hobbies, or music. Moreover, the rise of 'coquette-core' as a widely accepted subculture has directly challenged patriarchal notions of femininity that once discouraged women from embracing their full spectrum of femininity. This fashion movement celebrates lace, bows, pastels, and all things pink, offering a powerful alternative to restrictive ideals of womanhood. Both of these subcultures have faced criticism, even from feminists and men who, ironically, played a role in setting those unrealistic standards for a patriarchal version of womanhood. For far too long, women were told they couldn't be both pretty and intelligent, and this narrative no longer holds sway.

In essence, the journey of women's fashion and self-expression is a testament to resilience and a reclamation of individuality. It reminds us that femininity is multifaceted, and women have the right to define it on their own terms. It's a powerful narrative of women embracing their authentic selves and rejecting the limitations imposed by a patriarchal society. Today, it's truly inspiring to witness the resurgence of feminine silhouettes, colors, patterns, and prints in fashion. It's a celebration, an unapologetic embrace of all things feminine. Women around the world are reclaiming their power and proudly proclaiming their "girly core" as a means to express strength and identity. This movement sends a powerful message – that simply being a woman is a source of immense power, and that confidence no longer has to be derived from androgynous clothing.

In the contemporary fashion landscape, women are taking charge and finding empowerment through their feminine attributes. It's a significant shift from a society that often devalues femininity. For too long, there's been a prevailing notion that we should emulate masculine traits to be considered powerful or successful, as traits like assertiveness and ambition have been traditionally praised. But now, through our choice of clothing and how we carry ourselves, women are reclaiming their femininity with pride. Femininity should never carry a negative connotation. It's a way of saying, "I am a woman, and I can choose to celebrate my femininity in whatever manner I see fit."

Furthermore, the hyper-feminine trend does not inherently negate the progress made by feminists throughout history. Instead, it demonstrates that feminism is about choice and agency. Embracing hyper-femininity can be a form of subversion, challenging preconceived notions of what it means to be feminine in a world that often tries to categorize and limit individuals based on their appearance. In essence, the resurfacing of hyper-femininity can be viewed as a celebration of diversity within feminism itself. Just as feminism champions the right to reject traditional gender roles, it also supports the right to embrace and redefine them on one's terms. So, as we embrace these trends that harken back to a more traditionally feminine aesthetic, let us remember that feminism is about choice, and the power to choose how we express ourselves is a fundamental aspect of true empowerment.

I, for one, have eagerly embraced this trend. I happily wear my mini skirts with bows, carry my pink purse, and savor the delight of lace. Being feminine to me is about being powerful, seeking and giving love, being assertive, passionate, intelligent, and driven – qualities that I cherish. I've learned that I can call upon my femininity whenever I need it, and it doesn't diminish my intellect or ambition in any way. In fact, it's a wellspring of power that resides within all of us.

So, as I proudly embrace my feminine side, I hope to inspire others to do the same. Our femininity is a strength, a force that we can tap into whenever we choose. It's a celebration of the rich tapestry of our identities, and it's high time we wear it with pride.

xoxo,

Amelia's Closet